Ask About Alcohol the new alcohol awareness campaign from the HSE was launched earlier this month there’s a website, videos and radio ads.
Ask about alcohol aims to raise awareness that the majority of Irish people who drink are drinking in a way that harms them. Incredibly, it’s the very first time the HSE has produced an offical website which is devoted to alcohol only. It’s incredible because alcohol kills far more people than suicide or road accidents as you can see below.

(Note, We’re not an official government service, but our information is reliable and comes from reputable sources such as WHO, HSE and the NHS)
Ask About Alcohol has nice features
As a first step the ask about alcohol website is very welcome. It’s well designed and provides plenty of easy to read information for parents, women and men. There’s also information for health care professionals.
There’s an easy to use drinks calculator which allows you to quickly calculate whether your drinking is a problem. The calculator results also show you how many calories you’re consuming and the number of burgers and teaspoons of sugar this represents. It also shows what you could buy if you were not spending money on drink. E.g. a high definition TV. They’ve obviously done the research on what motivates people to reduce their drinking
There’s a search feature where you can find treatment services which have been screened by the HSE. (We’re included)
Ask About Alcohol videos represent real life
The videos supporting the ads are well designed, to the point and represent real life. I really like the one where the woman reducing her drinking to control her weight, gets really negative vibes from her friend. We find this is a common reaction from friends. (You can see the video here) Already the video has 70,000 plus views.
The video about the young footballer being hung over on the football pitch and substituted is good too. But it’s only got 7,000 views. Perhaps confirming all the research that women are much more motivated to take action on their health. One of the reasons we decided to develop this website to help women first.
The negatives in Ask About Alcohol
There’s a few misspellings in a couple of places and some graphics have the wrong title. In general they avoid shaming and blaming people for drinking too much. In some places though they refer to the “high functioning alcoholic” or “chronic alcoholic”

As regular readers know we hate this term, as most people see this as hitting rock bottom, being homeless and having a lifelong alcohol problem. There’s so much stigma around it. Stigma that prevents people from seeking help. For a website that’s aims at raising awareness in the 1.34 million people who drink harmfully this may put people off.

The medications list misses a few key drugs
Although there’s a link to prescription medications that can cause problems with alcohol, the information provided is not complete. For example, getting drunk is very dangerous when taking warfarin, a common drug used to prevent heart attacks, strokes, and blood clots because it increases the risks of bleeding. (See here ) The most complete list we’ve found is here, but it’s American so some of the drug descriptions used are different.
The helpline only operates during office hours
The helpline 1800 459 459 only operates during office hours. Worse when we tried to ring it during the weekend we just got
“You are through the HSE helpline, please stay on the line while we try to connect your call”
And then we got promptly cut off both times!
From our experience, peak time for people looking for help is Sunday, so a helpline operating on Sunday would be useful.
Overall Conclusion
If we were really serious about tackling the alcohol abuse problem, Ask About Alcohol would also include
- An online personalised treatment service (we have short courses available here )
- Opt in notifications – such as weekly emails, (you can join our email list here) text prompts and webinars. (Where you can join online chats)
- A calculator which allows you to track your drinking. The research shows this really helps people to reduce their drinking. Lack of money means we can’t provide one but you can find a nice free calculator here.
There is a tiny team working on the alcohol issue in both the HSE and the Department of Health. This is despite the fact the alcohol abuse problem consumes over 10% of the health care budget every year. These range from an increased risk of breast cancer, chest infections to pancreatis.(You can see a quick video on alcohol harms here.You’ll probably be surprised about how wide ranging these problems are)
1,500 of our 11,000 hospital beds are occupied every single night by people with alcohol related illnesses. Reducing this by 30% would solve the trolley bed problem, so it’s disturbing how little attention the alcohol harm problem receives.

When you take into account the budgets they have, Ask About Alcohol is a very good step in the right direction. It will be interesting to see how long the radio ads and digital marketing will continue. Hopefully there is a decent budget for these. In Ireland radio is a very good way of reaching people. If the ads reach a large group of people, it might start a much needed discussion about our alcohol problem and start improving our understanding of alcohol abuse.
The big picture
Despite constant lobbying from the community sector to take more effective action on alcohol abuse, little has changed. Indeed our associate charity Dual Diagnosis Ireland had to lobby hard with other charities to prevent alcohol being taking out of the proposed new strategy on drug harms early last year. The treatment sector is underfunded and it’s crazy that we’re still wasting time revisiting key decisions already taken. This reduces the already limited ability of the sector to improve treatments.
Big alcohol has such influence in creating a climate of acceptance of alcohol harm. (see more here) They’ve encouraged watering down of legislation and prevented legislation to reduce alcohol harm being passed (see more here). At the current rate of progress, it is unlikely we’re going to see much change for a few generations.
If you’d like to support our petition to change this, please click here.