Have a break, have a brainwashing

Leading journalist Jennifer O Connell likes brainwashing herself when she’s travelling home on a train. She pretends she’s travelling first class as she orders her cigarettes from the trolley and starts smoking. She might even have a packet of peanuts as she plugs in her earphones and she starts relaxing in the crowded train.

You’re probably horrified that Jennifer has been so brainwashed into liking cigarettes,  she’s still smoking cigarettes on a crowded train.

 

Nadine loves her surf holiday

Meanwhile over in the Sunday Business Post, another leading journalist Nadine O’ Regan writes about her super healthy surfing holiday, in a fabulous five star hotel in Fuerteventura. She loves the way the hotel offer her favourite cigarettes at breakfast time from the breakfast menu. All included in the cost.

 

Melissa thinks her job is in a “blokey space”

Sorcha interviews taste expert Melissa about women smoking cigarettes in the Irish Times. Often Mesliisa gets asked

“Are you sure you want that big pack of cigarettes”

“I know from experience that many women are uncomfortable about working in or smoking cigarettes. It’s bro culture.

Things are changing for the better though. This weekend Melissa is the key speaker at a first ever festival in Cork to celebrate women and smoking.

It has not been advertised much. But then with  free publicity in leading newspapers,they probably don’t need to advertise.

 

Horrified?

Do you think this is crazy?  Women celebrating their smoking. We all know smoking kills and no advertising or smoking in public is allowed. In fact Ireland took the global lead in introducing the smoking ban. A lead that many countries followed.  So you probably believe  Jennifer and Nadine should not be smoking in public places and the Irish Times should not be giving free publicity to a smoking festival.

 

Brainwashed out of smoking

So attitudes to smoking have really changed since our Government rightly took action  way back in 2004. The Government estimate over 3,000 lives were saved in the first 10 years of the ban.

Next month, is the last time you will see cigarette boxes with branding, colours and logos.  After that colourful cigarette boxes are banned.  Most people think this is a good idea. Attitudes towards smoking have changed as a direct result of Government action. Smoking is not “cool” or socially acceptable  anymore.

 

Brainwashed into drinking

So now in the stories above, replace smoking with alcohol. Jennifer enjoyed a 25cl bottle of wine on the train. Nadine liked the option of the bottle of prosecco with her breakfast and Melissa wants to sell more beer to women.

As we reported previously the alcohol industry is targeting women and these three examples show their efforts are succeeding. All around us we see alcohol shown as a simple harm free relaxing joy. We’re been influenced maybe even brainwashed by marketing that alcohol is just a normal everyday item.

 

Alcohol is more harmful than smoking

Yet according to the prestigious Lancet medical  journal, alcohol does more harm to the person and people around them. In fact a group of experts concluded that alcohol is the number one most harmful drug. Smoking is only in 6th place.

brainwashing

You can see the full report at this link. So all the action on smoking,  yet alcohol does not even have to be labelled as harmful!

 

Don’t be fooled by the brainwashing

So give yourself a break. Don’t be fooled by all the brainwashing. If you find the thought of smoking revolting, next time you’re tempted into drinking too much, replace the image of that lovely tipple with an image of a revolting half smoked cigarette dripping ash. And if you’d like our Government to take action and stand up to the alcohol industry, support the public health alcohol bill here.

If you’d like to learn more about low risk drinking, click here.

 

Photo by Oscar Keys on Unsplash

This post was written by Carol

As some who gets hangovers lasting a week, Carol never drank too much - Once she got to a sensible age! However as a patient with an auto immune illness, since she was a teenager she has to drink very little. So she really understands how Irish society makes this very difficult. Carol is responsible for all aspects of Lifewise operations that Valerie and Angela do not cover.

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